About

Hi Friends! My name is Sheila Joles. I am a four time certified permanent makeup and lash artist in Eau Claire, WI, and the owner of Reign & Co.

I was born and raised in Chippewa Falls, WI and am thrilled to do what I love right next to my hometown. I have an amazing significant other, two beautiful children and one cute little boston terrier.

I have been obsessed with the beauty industry for as long as I can remember. After highschool I worked in the dental field for almost 10 years but my heart wasn’t full so I took a leap of faith. I quit my job, spent almost all the money I had saved, flew across the country and became certified in an industry I saw starting to really gain traction. I came back with no clue how to start a business, what the next step was supposed to be or how to even gain clients. With $150 left to my name I had no choice but to dive right in and figure it out.

Fast forward almost 5 years and I am grateful to have a very successful company that is continuing to grow each and every day. I am dedicated to providing the best permanent makeup and lashes to all of my clients. I strive to make sure that every client that walks into my business leaves feeling confident, empowered and beautiful. If I haven’t already, I cannot wait to meet you!